BURGER RESTAURANT / INTERACTIVE WEB EXPERIENCE
THE FROG
An interactive English-language website for a burger restaurant, built around scroll storytelling. As the user scrolls, scenes and elements evolve progressively, turning the browsing journey into a digital story that reveals the brand personality, burger details and ingredients, and the menu through advanced animation and direct interaction.
A website that does more than present the brand — it tells its story.
The Frog experience was designed to go beyond the idea of a traditional restaurant website. Instead of presenting content statically, the site uses a scroll-driven journey in which elements move and scenes evolve progressively, allowing users to discover the brand, product, and menu through an interactive experience.
A playful, bold, and memorable personality.
The Frog identity was developed to give the restaurant a distinctive personality that translates naturally from the logo and visual elements into the website experience, motion system, and digital menu.
Every scroll reveals a new part of the story.
The website journey was designed so that scrolling is not simply a way to move between sections. Each scroll action introduces a new visual event: an element moves, a scene changes, ingredients separate, or new content appears. In this way, the act of browsing becomes part of the brand experience itself.
See the experience in motion.
From one scene to the next, without interrupting the user journey.
The scenes and motion were sequenced so the story continues as the user moves down the page. Each stage builds on the previous one, moving the experience from the brand introduction to the product, then to the ingredients and menu as one connected journey.
The menu is part of the experience, not a separate page.
The interactive approach continues through the menu to keep the brand personality consistent throughout the user's journey from discovering the restaurant to exploring its products.
Animation is the backbone of the experience.
The website experience across every screen.
From concept to launch.
A website that becomes
part of the brand.
The result is an interactive website that does more than display the restaurant's products. It uses motion and scrolling to communicate The Frog's personality. From deconstructing the burger and revealing its ingredients to the interactive menu, every part of the website works together as one connected digital journey.
THE FROG
An interactive web experience for a burger restaurant, built around scroll storytelling, motion, and product presentation.
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